Funnel basics for new Shopify stores
Find where shoppers drop off, fix what is broken first, and learn when an A/B test is worth running on your traffic.
Syllabus
8 lessons, in funnel order. Free to read, no sign-up. The next lesson is out 29 October 2026.
Coming soon
- Find where shoppers drop offLesson 1 · out
- Landing page basics: fix before you testLesson 2 · out
- The product page checklistLesson 3 · out
- Cart and shipping costsLesson 4 · out
- Checkout on a standard plan: what you controlLesson 5 · out
- The thank-you pageLesson 6 · out
- When to A/B test and when to just fix itLesson 7 · out
- Why your first "winner" probably isn't oneLesson 8 · out
Check your numbers before you test.
The sample size calculator shows what your traffic can detect. When you're ready, the 14-day free trial runs on Shopify.