One test across the whole journey.
Change the product page, cart and collection pages together, and keep each shopper in the same version on every page.
Changes that only make sense together
Free-shipping message
The same threshold message on product pages and in the cart, so the promise holds all the way to checkout.
A consistent badge
One badge on collection cards and product pages, tested as one idea rather than two.
A new size guide
A size guide button wherever sizes appear, measured on orders rather than on one page's clicks.
How it works
- 01
Add page rules
Include product pages, the cart, collections or any path pattern. Exclusions always win.
- 02
Build the variant
Make the changes in the visual editor or the code editor, as for any A/B test.
- 03
One assignment per shopper
Each shopper is assigned once and sees the same version on every page the test covers.
- 04
Judge on orders
Results count the orders and revenue from shoppers in each version, not one page's clicks.
Read the whole test, not one page
A multi-page test is one experiment with one set of results: conversions, revenue per visitor and the interval for each goal, with the same peeking-safe verdicts as any A/B test.
- Keep it apart from other tests on the same pages with mutually exclusive groups.
- Add auto-allocation for short campaigns.
Good to know
- Results are for the test as a whole. A step-by-step funnel report per test comes later; store-wide funnels are in analytics.
- Several page rules belong to one experiment, so every page shares one traffic split.
Questions
Will a shopper see the variant on one page and the original on another?
No. Each shopper is assigned once and keeps that version on every page the test covers.
How is a multi-page test different from running two A/B tests?
Two separate tests split shoppers independently, so some see the change on one page only. A multi-page test treats the change as one idea and measures it once.
Test the journey, not just the page.
We'll look at where a multi-page test could pay off on your store. Or install the Shopify app and build one today.