Benchmyrk vs VWO (now Wingify)
VWO and AB Tasty now operate as Wingify, a broad experimentation suite for any website and app. Here is how it compares with Benchmyrk for ecommerce, with a source and a date for every fact about Wingify.
Facts about Wingify checked on 8 Oct 2026 from its public pages. We review them every 90 days.
VWO (now Wingify)
Wingify covers web, server-side and native mobile app experimentation, with SDKs for more than ten languages and platforms.
Source: wingify.com · checked 8 Oct 2026
Benchmyrk
Benchmyrk is built for ecommerce: Shopify as a native app with price, offer and shipping tests charged at checkout, and any other store through a script tag.
Side by side
Company
Benchmyrk
Benchmyrk, an experimentation platform for ecommerce.
Wingify
VWO and AB Tasty united under the Wingify brand, announced on 17 September 2026; vwo.com now redirects to wingify.com.
Source: wingify.com · checked 8 Oct 2026
Platforms
Benchmyrk
Shopify as a native app, and any other site with one script tag. A server SDK runs experiments and flags from Node and edge runtimes.
Wingify
Websites, plus server-side and native mobile app experimentation through SDKs for more than ten languages and platforms.
Source: wingify.com · checked 8 Oct 2026
Pricing
Benchmyrk
Per store, published: $299, $799 or $1,999 every 30 days, by tracked sessions included. Every plan has every feature.
Wingify
No published prices: each plan (Growth, Pro, Enterprise) asks you to schedule a demo.
Source: wingify.com · checked 8 Oct 2026
Free trial
Benchmyrk
14 days, on Shopify.
Wingify
30 days, no credit card required.
Source: wingify.com · checked 8 Oct 2026
Test types
Benchmyrk
A/B and A/B/n, split URL, multi-page, multivariate and auto-allocated tests on any site; price, offer, shipping and template tests on Shopify.
Wingify
A/B, multivariate, split URL and multi-page experiments.
Source: wingify.com · checked 8 Oct 2026
Shopify price tests
Benchmyrk
On every plan and every Shopify plan, through a Shopify discount function. Test prices are at or below the Shopify price; up to 10 products and 100 variants per test.
Wingify
Its Shopify integration page lists product price A/B tests as coming soon.
Source: wingify.com · checked 8 Oct 2026
Statistics
Benchmyrk
Bayesian and frequentist views, always-valid p-values for peeking, Holm correction, sample ratio checks, guardrails and optional CUPED.
Wingify
The plan table lists sequential testing, sample ratio mismatch detection, guardrail metrics and multi-armed bandits.
Source: wingify.com · checked 8 Oct 2026
Behavior analytics
Benchmyrk
Store analytics, funnels, click and scroll heatmaps and session replay, off by default and consent-based. No form analytics or surveys.
Wingify
Heatmaps, session recordings, form analytics and surveys.
Source: wingify.com · checked 8 Oct 2026
Security certifications
Benchmyrk
No security certifications yet. What we do instead is on our security page.
Wingify
Lists SOC 2 Type II, ISO 27001, ISO 27701, ISO 27017, ISO 27018 and PCI DSS.
Source: wingify.com · checked 8 Oct 2026
Hosting
Benchmyrk
Our own servers in Germany.
Wingify
Data centers in the US, the EU and India.
Source: wingify.com · checked 8 Oct 2026
| Topic | Benchmyrk | Wingify |
|---|---|---|
| Company | Benchmyrk, an experimentation platform for ecommerce. | VWO and AB Tasty united under the Wingify brand, announced on 17 September 2026; vwo.com now redirects to wingify.com. Source: wingify.com · checked 8 Oct 2026 |
| Platforms | Shopify as a native app, and any other site with one script tag. A server SDK runs experiments and flags from Node and edge runtimes. | Websites, plus server-side and native mobile app experimentation through SDKs for more than ten languages and platforms. Source: wingify.com · checked 8 Oct 2026 |
| Pricing | Per store, published: $299, $799 or $1,999 every 30 days, by tracked sessions included. Every plan has every feature. | No published prices: each plan (Growth, Pro, Enterprise) asks you to schedule a demo. Source: wingify.com · checked 8 Oct 2026 |
| Free trial | 14 days, on Shopify. | 30 days, no credit card required. Source: wingify.com · checked 8 Oct 2026 |
| Test types | A/B and A/B/n, split URL, multi-page, multivariate and auto-allocated tests on any site; price, offer, shipping and template tests on Shopify. | A/B, multivariate, split URL and multi-page experiments. Source: wingify.com · checked 8 Oct 2026 |
| Shopify price tests | On every plan and every Shopify plan, through a Shopify discount function. Test prices are at or below the Shopify price; up to 10 products and 100 variants per test. | Its Shopify integration page lists product price A/B tests as coming soon. Source: wingify.com · checked 8 Oct 2026 |
| Statistics | Bayesian and frequentist views, always-valid p-values for peeking, Holm correction, sample ratio checks, guardrails and optional CUPED. | The plan table lists sequential testing, sample ratio mismatch detection, guardrail metrics and multi-armed bandits. Source: wingify.com · checked 8 Oct 2026 |
| Behavior analytics | Store analytics, funnels, click and scroll heatmaps and session replay, off by default and consent-based. No form analytics or surveys. | Heatmaps, session recordings, form analytics and surveys. Source: wingify.com · checked 8 Oct 2026 |
| Security certifications | No security certifications yet. What we do instead is on our security page. | Lists SOC 2 Type II, ISO 27001, ISO 27701, ISO 27017, ISO 27018 and PCI DSS. Source: wingify.com · checked 8 Oct 2026 |
| Hosting | Our own servers in Germany. | Data centers in the US, the EU and India. Source: wingify.com · checked 8 Oct 2026 |
Where Wingify is the stronger choice
Choose them if these matter most to you.
Native mobile app and server-side experimentation with SDKs for more than ten languages and platforms.
Source: wingify.com · checked 8 Oct 2026
Form analytics and on-site surveys alongside heatmaps and recordings.
Source: wingify.com · checked 8 Oct 2026
Security certifications, including SOC 2 Type II and ISO 27001. Benchmyrk holds none yet.
Source: wingify.com · checked 8 Oct 2026
A choice of data centers in the US, the EU and India.
Source: wingify.com · checked 8 Oct 2026
A longer free trial: 30 days with no credit card.
Source: wingify.com · checked 8 Oct 2026
Where Benchmyrk differs
Price, offer and shipping tests on Shopify
Each group sees and pays its own price, offer or shipping rate, given by Shopify checkout through a discount function, on every Shopify plan.
Revenue from paid orders
On Shopify, revenue comes from paid orders with refunds and cancellations taken off, and profit from the unit costs saved on each order.
Published prices
Per store, published: $299, $799 or $1,999 every 30 days, by tracked sessions included. Every plan has every feature.
A native Shopify app
An app embed with no theme code edits, a web pixel for checkout events, and billing on your Shopify invoice.
Moving from Wingify
- 01Run both while you move, on different pages or tests, so no shopper is in two tests of the same page.
- 02Export your past results first: Benchmyrk measures from the day it's installed.
- 03On Shopify, install the app and switch on the app embed; on other sites, add the script tag next to your existing one, then remove the old one when your last test ends.
Questions
Is VWO still a separate product?
VWO and AB Tasty now operate under the Wingify brand, announced on 17 September 2026, and vwo.com redirects to wingify.com. This page compares Benchmyrk with Wingify as it presents itself today.
Which is better for a Shopify store?
If you need checkout-level price, offer and shipping tests and revenue from Shopify's paid orders, Benchmyrk is built for that. If you need mobile apps, form analytics and surveys, or certifications, Wingify covers more.
How did you check these facts?
From Wingify's own public pages, linked next to each fact with the date we read it. We re-check them every 90 days; tell us if something has changed.
Comparing Wingify and Benchmyrk?
We'll go through the differences that matter for your store, on demo data. Or install the Shopify app and try it yourself.