Test typesShopify
Test free shipping thresholds without guessing.
Free shipping from $50 or $75? Half-price shipping? Checkout gives each shopper their group's shipping offer.
Shipping offers you can test
Each against your normal rates, which the control always keeps.
Free shipping
On every order, or from a minimum order value.
Percent off shipping
1% to 99% off each shipping rate, optionally from a minimum order.
Amount off shipping
A fixed amount off each rate, optionally from a minimum order.
Keep express at full price
Each offer can apply only to rates up to a set amount, so standard shipping gets cheaper while express stays at its price. The discount applies to shipping rates only, never to pickup or local delivery.
Every group sees a banner naming its offer, and the launch check makes sure the banner's amounts match what checkout gives.
- Shopify shows the discount next to the rate; rates aren't renamed or hidden.
- Pausing removes the banners within about a minute, and checkout stops giving the offer right after.
What a threshold really costs
Free shipping lowers revenue by the shipping you don't charge, while gross profit still counts your shipping cost per order.
Revenue and gross profit per visitor
Whether the offer pays for the shipping it gives away, with an interval and a peeking-safe verdict.
Shipping charged per order
What shoppers in each group actually paid for shipping.
Order value
Whether a threshold moves orders above it.
Orders with the offer
How many orders in each group got the test's shipping discount.
| Measure | What it tells you |
|---|---|
| Revenue and gross profit per visitor | Whether the offer pays for the shipping it gives away, with an interval and a peeking-safe verdict. |
| Shipping charged per order | What shoppers in each group actually paid for shipping. |
| Order value | Whether a threshold moves orders above it. |
| Orders with the offer | How many orders in each group got the test's shipping discount. |
Good to know
- One live shipping test per store at a time.
- Shopify gives one shipping discount per order. If your store already has its own free-shipping discount, a shopper who qualifies for both gets the better one, and the test measures the difference where your own offer doesn't apply.
- Minimums compare the cart subtotal before discounts, without gift cards and subscriptions.
- Subscription orders and gift cards don't get the shipping offer.
- Shipping tests are new: tested on our Shopify development store, not yet run on a live store.
Questions
Do I need to change my shipping rates in Shopify?
No. Your rates stay as they are. Shoppers in a test group get a discount on those rates at checkout; the control pays your normal rates.
Can I test two thresholds against each other?
Yes. Add up to three shipping offers, for example free shipping from $50 and from $75, against your normal rates.
Does it work on every Shopify plan?
Yes. Shipping offers run on a Shopify discount function, which public apps can use on every Shopify plan.
Set the threshold with evidence.
We'll look at your current shipping offer and how a test could settle it. Or install the Shopify app and start one.