Funnel testing for growing Shopify brands
Follow the funnel from landing page to the second order: what to measure at each step, what to test and how to avoid false winners.
Syllabus
8 lessons, in funnel order. Free to read, no sign-up. The next lesson is out 28 October 2026.
Coming soon
- Map your funnel and set the baselineLesson 1 · out
- Landing pages that keep the ad's promiseLesson 2 · out
- Product pages: test what changes the decisionLesson 3 · out
- Cart: AOV without hurting conversionLesson 4 · out
- Checkout on Shopify PlusLesson 5 · out
- Post-purchase and the second orderLesson 6 · out
- Testing the whole funnel properlyLesson 7 · out
- Avoiding false winnersLesson 8 · out
Test your funnel on your own store.
Stores with up to 5,000 orders in 30 days can start the 14-day free trial on Shopify. Above that, book a demo and we'll walk through it on demo data.