What Shopify A/B testing apps cost in 2026
Shopify A/B testing apps mostly charge by monthly orders or by site-wide visitors, so what you pay depends on your store's size as much as the plan you pick. Among the apps here that publish prices, entry plans run from $49 a month (Elevate Basic, up to 1,000 orders) to $999 (Shoplift Pro), and price tests usually sit on a middle or top plan. We make Benchmyrk, which is in the table too, from $14 every 30 days with price tests on every plan; every other price names its source and the date we read it.
Facts about other tools checked from their public pages, the oldest on 2 Nov 2026. We make Benchmyrk, so every claim about anyone else names its source and the date we read it.
What to check before you pay
What the price follows
Monthly orders, site-wide visitors or tested users. A store with heavy traffic and few orders pays very differently under each.
What happens above your tier
Some apps pause tests until you upgrade or the next billing cycle; others move you to the next price band.
Which plan has price tests
Price, shipping and checkout tests are often on a middle or top plan, not the entry price.
Minimum terms and setup
A minimum term or a vendor-built integration can come with price tests, and a trial may not cover them.
Yearly billing
The apps here take 10% to 40% off for paying a year up front; check whether the yearly price is billed in one go.
Your Shopify plan
Shopify's own experiments, and some app features such as checkout tests, need a higher Shopify plan.
Prices by app and plan
Published prices at each app's lowest order or visitor tier unless the row says otherwise, read on its own pricing page or App Store listing.
Benchmyrk Launch
Price
From $14 every 30 days at up to 100 orders; $360 at 1,501 to 3,000 orders; yearly about 10% off.
What it adds for testing
Every feature: every test type, price, offer and shipping tests included, heatmaps and session replay.
Benchmyrk Pro
Price
From $810 every 30 days.
What it adds for testing
The same features as Launch, plus a CRO expert and engineering help each month.
Benchmyrk Scale
Price
From $2,250 every 30 days.
What it adds for testing
The same features, plus tests built and run for you.
Intelligems Smart Content
Price
$69 a month, or $660 a year, at the lowest order tier.
Source: Shopify App Store listing, read 2 Nov 2026
What it adds for testing
Content tests; the listing adds profit per visitor on every test.
Source: Shopify App Store listing, read 2 Nov 2026
Intelligems Smart Merchandise or Smart Shipping
Price
$112.10 a month each, or $1,071.60 a year, at the lowest order tier.
Source: Shopify App Store listing, read 2 Nov 2026
What it adds for testing
Shipping rate tests need Shopify Advanced or Plus.
Source: Intelligems pricing page, read 2 Nov 2026
Intelligems Unlimited
Price
$349 a month, or $3,468 a year, at the lowest order tier.
Source: Shopify App Store listing, read 2 Nov 2026
What it adds for testing
Every module, price tests included, after a one-time integration its team builds; a 3-month minimum and no free trial.
Source: Intelligems pricing page, read 2 Nov 2026
Shoplift Core
Price
$99 a month, or $888 a year, priced by site-wide visitors.
Source: Shopify App Store listing, read 2 Nov 2026
What it adds for testing
A/B tests with Bayesian results on conversion rate, revenue per visitor and order value.
Source: Shopify App Store listing, read 2 Nov 2026
Shoplift Advanced
Price
$399 a month, or $3,588 a year.
Source: Shopify App Store listing, read 2 Nov 2026
What it adds for testing
Adds price tests, GA4, Recharge subscription tests and Lift Assist.
Source: Shopify App Store listing, read 2 Nov 2026
Shoplift Pro
Price
$999 a month, or $8,388 a year.
Source: Shopify App Store listing, read 2 Nov 2026
What it adds for testing
Everything in Advanced, plus a dedicated Merchant Success Manager and twice-monthly CRO strategy sessions.
Source: Shopify App Store listing, read 2 Nov 2026
Elevate Basic
Price
$49 a month at up to 1,000 orders; yearly billing saves 40%.
Source: Elevate pricing page, read 2 Nov 2026
What it adds for testing
Theme tests, which are on every plan.
Source: Elevate pricing page, read 2 Nov 2026
Elevate Standard
Price
$99 a month at up to 1,000 orders.
Source: Elevate pricing page, read 2 Nov 2026
What it adds for testing
Adds price, shipping and checkout tests.
Source: Elevate pricing page, read 2 Nov 2026
Elevate Premium
Price
$499 a month at up to 1,000 orders.
Source: Elevate pricing page, read 2 Nov 2026
What it adds for testing
Its App Store listing puts multi-currency price tests on Premium.
Source: Shopify App Store listing, read 2 Nov 2026
Convert Growth
Price
$399 a month, or $299 a month billed yearly, for 100K tested users a month.
Source: Convert pricing page, read 2 Nov 2026
What it adds for testing
Its pricing page lists Shopify price, shipping and theme testing.
Source: Convert pricing page, read 2 Nov 2026
Convert Pro
Price
$599 a month, or $420 a month billed yearly, for 100K tested users a month.
Source: Convert pricing page, read 2 Nov 2026
What it adds for testing
Enterprise, above Pro, is priced on request.
Source: Convert pricing page, read 2 Nov 2026
Visually
Price
$389 a month at 1,500 to 3,000 orders; $599 at 3,000 to 5,000.
Source: Visually pricing page, read 2 Nov 2026
What it adds for testing
Unlimited A/B testing, personalization and a visual editor; its pricing page doesn't mention price tests.
Source: Visually pricing page, read 2 Nov 2026
VWO (now Wingify)
Price
Not published: each plan asks you to schedule a demo.
Source: Wingify pricing page, read 2 Nov 2026
What it adds for testing
A 30-day free trial, no credit card required.
Source: Wingify website, read 2 Nov 2026
Shopify Grow plan
Price
$92 a month, or $69 a month billed yearly.
Source: Shopify pricing page, read 2 Nov 2026
What it adds for testing
The lowest Shopify plan with Rollouts experiments; rollouts alone work on Basic.
Source: Shopify Help Center, read 2 Nov 2026
| App and plan | Price | What it adds for testing |
|---|---|---|
| Benchmyrk Launch | From $14 every 30 days at up to 100 orders; $360 at 1,501 to 3,000 orders; yearly about 10% off. | Every feature: every test type, price, offer and shipping tests included, heatmaps and session replay. |
| Benchmyrk Pro | From $810 every 30 days. | The same features as Launch, plus a CRO expert and engineering help each month. |
| Benchmyrk Scale | From $2,250 every 30 days. | The same features, plus tests built and run for you. |
| Intelligems Smart Content | $69 a month, or $660 a year, at the lowest order tier. Source: Shopify App Store listing, read 2 Nov 2026 | Content tests; the listing adds profit per visitor on every test. Source: Shopify App Store listing, read 2 Nov 2026 |
| Intelligems Smart Merchandise or Smart Shipping | $112.10 a month each, or $1,071.60 a year, at the lowest order tier. Source: Shopify App Store listing, read 2 Nov 2026 | Shipping rate tests need Shopify Advanced or Plus. Source: Intelligems pricing page, read 2 Nov 2026 |
| Intelligems Unlimited | $349 a month, or $3,468 a year, at the lowest order tier. Source: Shopify App Store listing, read 2 Nov 2026 | Every module, price tests included, after a one-time integration its team builds; a 3-month minimum and no free trial. Source: Intelligems pricing page, read 2 Nov 2026 |
| Shoplift Core | $99 a month, or $888 a year, priced by site-wide visitors. Source: Shopify App Store listing, read 2 Nov 2026 | A/B tests with Bayesian results on conversion rate, revenue per visitor and order value. Source: Shopify App Store listing, read 2 Nov 2026 |
| Shoplift Advanced | $399 a month, or $3,588 a year. Source: Shopify App Store listing, read 2 Nov 2026 | Adds price tests, GA4, Recharge subscription tests and Lift Assist. Source: Shopify App Store listing, read 2 Nov 2026 |
| Shoplift Pro | $999 a month, or $8,388 a year. Source: Shopify App Store listing, read 2 Nov 2026 | Everything in Advanced, plus a dedicated Merchant Success Manager and twice-monthly CRO strategy sessions. Source: Shopify App Store listing, read 2 Nov 2026 |
| Elevate Basic | $49 a month at up to 1,000 orders; yearly billing saves 40%. Source: Elevate pricing page, read 2 Nov 2026 | Theme tests, which are on every plan. Source: Elevate pricing page, read 2 Nov 2026 |
| Elevate Standard | $99 a month at up to 1,000 orders. Source: Elevate pricing page, read 2 Nov 2026 | Adds price, shipping and checkout tests. Source: Elevate pricing page, read 2 Nov 2026 |
| Elevate Premium | $499 a month at up to 1,000 orders. Source: Elevate pricing page, read 2 Nov 2026 | Its App Store listing puts multi-currency price tests on Premium. Source: Shopify App Store listing, read 2 Nov 2026 |
| Convert Growth | $399 a month, or $299 a month billed yearly, for 100K tested users a month. Source: Convert pricing page, read 2 Nov 2026 | Its pricing page lists Shopify price, shipping and theme testing. Source: Convert pricing page, read 2 Nov 2026 |
| Convert Pro | $599 a month, or $420 a month billed yearly, for 100K tested users a month. Source: Convert pricing page, read 2 Nov 2026 | Enterprise, above Pro, is priced on request. Source: Convert pricing page, read 2 Nov 2026 |
| Visually | $389 a month at 1,500 to 3,000 orders; $599 at 3,000 to 5,000. Source: Visually pricing page, read 2 Nov 2026 | Unlimited A/B testing, personalization and a visual editor; its pricing page doesn't mention price tests. Source: Visually pricing page, read 2 Nov 2026 |
| VWO (now Wingify) | Not published: each plan asks you to schedule a demo. Source: Wingify pricing page, read 2 Nov 2026 | A 30-day free trial, no credit card required. Source: Wingify website, read 2 Nov 2026 |
| Shopify Grow plan | $92 a month, or $69 a month billed yearly. Source: Shopify pricing page, read 2 Nov 2026 | The lowest Shopify plan with Rollouts experiments; rollouts alone work on Basic. Source: Shopify Help Center, read 2 Nov 2026 |
Quick picks
Our reading of the facts on this page.
If you need
Price tests for the lowest monthly price
Look at
Benchmyrk (from $14 every 30 days), Elevate (Standard, $99 a month at up to 1,000 orders)
If you need
A price that doesn't follow your traffic
Look at
Benchmyrk, Elevate, Intelligems, Visually (priced by orders)
If you need
Every test type in one plan
Look at
Benchmyrk (every plan), Intelligems (Unlimited)
If you need
Theme or checkout experiments without another app bill
Look at
Shopify Rollouts (Grow plan or higher)
If you need
A price agreed with sales for a large or multi-site team
Look at
Wingify, Convert (Enterprise)
| If you need | Look at |
|---|---|
| Price tests for the lowest monthly price | Benchmyrk (from $14 every 30 days), Elevate (Standard, $99 a month at up to 1,000 orders) |
| A price that doesn't follow your traffic | Benchmyrk, Elevate, Intelligems, Visually (priced by orders) |
| Every test type in one plan | Benchmyrk (every plan), Intelligems (Unlimited) |
| Theme or checkout experiments without another app bill | Shopify Rollouts (Grow plan or higher) |
| A price agreed with sales for a large or multi-site team | Wingify, Convert (Enterprise) |
Each tool in short
What each one is, what it costs and what it tests, from its own pages.
Our product
Benchmyrk
Priced per store by net new orders, with every feature on every plan: Pro and Scale add services from our team, not features. The price, offer, shipping and checkout tests are built and tested on our own development store, but none has run on a live merchant store yet.
- Pricing
- Every feature on every plan, priced per store by net new orders and published: Launch from $14, Pro from $810 and Scale from $2,250 every 30 days; yearly about 10% off. Pro and Scale add services, not features.
- Traffic
- No traffic limit: tests keep running whatever the traffic, because the price follows orders, and experiment data stays exact.
- Free trial
- 14 days with every feature, price tests included, on Shopify, for stores with up to 5,000 orders a month.
- Price tests
- Self-serve on every plan and every Shopify plan: you set them up in the app, with no integration project and no minimum term. Up to 50 products and 200 variants per test, a strike-through price per arm, bulk edits and spreadsheet import.
Choose it if you want price, offer and shipping tests on the entry plan, at a price that follows orders rather than traffic.
Intelligems
Its App Store headline: "A/B test prices, discounts, content, shipping, checkout, post-purchase, and more with AI."
Source: Shopify App Store listing, read 2 Nov 2026
- Platforms
- Built for Shopify; it states it doesn't run on other platforms.
Source: Intelligems pricing page, read 2 Nov 2026
- Pricing
- By monthly orders, in modules. At the lowest tier on the App Store: Smart Content $69 a month, Smart Merchandise or Smart Shipping $112.10, Unlimited (every module, price tests included) $349.
Source: Shopify App Store listing, read 2 Nov 2026
- Price tests
- Need a one-time integration its team builds for your store. Smart Pricing and the Unlimited plan carry a 3-month minimum, and the free trial doesn't cover Smart Pricing.
Source: Intelligems pricing page, read 2 Nov 2026
- Shipping and checkout
- Shipping rate tests need Shopify Advanced or Plus; checkout tests need Shopify Plus.
Source: Intelligems pricing page, read 2 Nov 2026
- After purchase
- Post-purchase upsells, out of beta since July 2026.
Source: Intelligems blog, read 2 Nov 2026
It fits if you're ready for its Unlimited plan or the Smart Pricing module, with a 3-month minimum, and want its team to build the price test integration.
Shoplift
Its App Store headline: "Run A/B and price tests, personalize pages, and ship winners. See what lifts revenue and conversion."
Source: Shopify App Store listing, read 2 Nov 2026
- Pricing
- By site-wide monthly unique visitors. On the App Store: Core $99 a month, Advanced $399, Pro $999, less when billed yearly; a 14-day trial on each plan.
Source: Shopify App Store listing, read 2 Nov 2026
- Price tests
- On Advanced and Pro, with up to 500 products in one test.
Source: Shoplift website, read 2 Nov 2026
- Above the plan's visitors
- Tests pause until you upgrade or the usage resets at the next billing cycle.
Source: Shoplift pricing page, read 2 Nov 2026
- Platforms
- Built for standard Shopify storefronts with Liquid themes; headless storefronts such as Hydrogen or Next.js aren't supported.
Source: Shoplift documentation, read 2 Nov 2026
It fits if your traffic fits a visitor tier, since tests pause above it, and you start on Core for page tests, moving to Advanced for price tests.
Elevate A/B Testing
Its App Store headline: "All-in-one AB testing: optimize prices, shipping, themes, content and more to maximize store profit!"
Source: Shopify App Store listing, read 2 Nov 2026
- Pricing
- By monthly orders. At up to 1,000 orders: Basic $49 a month, Standard $99, Premium $499; yearly billing saves 40%; a 14-day trial on every plan.
Source: Elevate pricing page, read 2 Nov 2026
- Price, shipping and checkout tests
- On Standard and Premium. Theme tests are on every plan.
Source: Elevate pricing page, read 2 Nov 2026
- Multi-currency and subscriptions
- Its App Store listing puts subscription price tests on Standard and multi-currency price tests on Premium.
Source: Shopify App Store listing, read 2 Nov 2026
It fits if you want price tests from a low published price: Standard, $99 a month at up to 1,000 orders.
Convert
A general A/B testing and personalization suite, installed with a snippet, with server-side SDKs for Ruby, Python, JavaScript, PHP, Android and iOS.
Source: Convert website, read 2 Nov 2026
- Pricing
- By monthly tested users. Growth $399 a month ($299 billed yearly) and Pro $599 ($420 yearly), each with 100K tested users a month; Enterprise on request; a 15-day trial.
Source: Convert pricing page, read 2 Nov 2026
- Shopify tests
- Its pricing page lists Shopify price testing, shipping testing and theme testing.
Source: Convert pricing page, read 2 Nov 2026
- Statistics and compliance
- Frequentist and Bayesian engines with SRM checks; lists SOC 2 Type 2 and ISO 27001, with data stored in Germany.
Source: Convert website, read 2 Nov 2026
It fits if your budget fits plans from $299 a month billed yearly and paying by tested users suits your traffic.
Visually
Describes itself as "The Shopify CRO Platform, fueled by data and AI."
Source: Visually pricing page, read 2 Nov 2026
- Pricing
- By monthly orders: $389 a month at 1,500 to 3,000 orders and $599 at 3,000 to 5,000; a 14-day trial.
Source: Visually pricing page, read 2 Nov 2026
- What's included
- Unlimited A/B testing, personalization, a visual editor, and unlimited product recommendations and upsells. Its pricing page doesn't mention price tests.
Source: Visually pricing page, read 2 Nov 2026
It fits if you want personalization and product recommendations more than price tests, at the published price for your order band.
VWO (now Wingify)
Web, server-side and native mobile app experimentation, with SDKs for more than ten languages and platforms.
Source: Wingify website, read 2 Nov 2026
- Company
- Wingify is the brand that brings VWO and AB Tasty together as one company.
Source: Wingify website, read 2 Nov 2026
- Pricing
- No published prices: each plan asks you to schedule a demo.
Source: Wingify pricing page, read 2 Nov 2026
- Free trial
- 30 days, no credit card required.
Source: Wingify website, read 2 Nov 2026
- Shopify price tests
- Its Shopify integration page lists product price A/B tests as coming soon.
Source: Wingify website, read 2 Nov 2026
- Security
- Lists SOC 2 Type II, ISO 27001, ISO 27701, ISO 27017, ISO 27018 and PCI DSS.
Source: Wingify website, read 2 Nov 2026
It fits if you expect to agree a price with sales and need web, server-side and mobile testing in one contract.
Shopify's own tools (Rollouts and Smart Pricing)
Rollouts, under Markets in the Shopify admin, schedules changes to your theme, checkout and accounts, catalogs and discounts, and can run them as an experiment against a control.
Source: Shopify Help Center, read 2 Nov 2026
- Plans
- Rollouts are on the Basic plan or higher; experiments need the Grow plan or higher.
Source: Shopify Help Center, read 2 Nov 2026
- What experiments report
- Theme experiments: conversion rate, bounce rate, reached-checkout and add-to-cart rates. Checkout experiments: checkout conversion rate. The metrics can't be customised.
Source: Shopify Help Center, read 2 Nov 2026
- Price experiments
- Smart Pricing A/B price experiments, in early access for US stores on Grow or higher: one at a time, up to 250 products, marked Conclusive at 95% confidence.
Source: Shopify Help Center, read 2 Nov 2026
It fits if you're on the Grow plan or higher and conversion rate is enough to judge a theme or checkout change.
Questions
How much does a Shopify A/B testing app cost?
Among apps that publish prices, entry plans run from $49 a month (Elevate Basic, up to 1,000 orders) to $999 a month (Shoplift Pro), and most rise with your orders or traffic. Benchmyrk, which we make, starts at $14 every 30 days. Wingify doesn't publish prices, and Shopify's own Rollouts experiments come with the Grow plan or higher.
Which Shopify A/B testing app is cheapest for price tests?
Of the published prices, Benchmyrk from $14 every 30 days, with price tests on every plan, and Elevate Standard at $99 a month for up to 1,000 orders. Shoplift's price tests start on Advanced at $399 a month on the App Store, and Intelligems' Unlimited plan, which includes them, is $349 a month at its lowest tier.
Do A/B testing apps charge by orders or by traffic?
Both. Benchmyrk, Intelligems, Elevate and Visually price by monthly orders; Shoplift prices by site-wide monthly visitors and pauses tests above your tier; Convert prices by tested users. Check what happens when you outgrow a tier before you choose.
How did you check these prices?
From each app's own pricing page and Shopify App Store listing, read on the date shown under each price. Where the two disagree we use the App Store listing: on 2 Nov 2026 Shoplift's own pricing page showed different plans and prices from its listing. We re-check every 90 days; prices change, so confirm on the vendor's page before you buy.
Try it on your own store.
We'll go through what you test today and whether Benchmyrk fits, on demo data. Or install the Shopify app and try it yourself.
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