The best A/B testing apps for Shopify in 2026
The best A/B testing app for a Shopify store depends on what you want to test and how you want to pay: Intelligems sells price tests in its Smart Pricing module or Unlimited plan, Shoplift puts them on Advanced and Pro, Elevate has price tests from $99 a month at up to 1,000 orders, and Shopify's own Rollouts run theme and checkout experiments in the admin on the Grow plan and up. Benchmyrk wrote this page and is one of the options on it: it's our product, and we think it fits stores that want price, offer and shipping tests on every plan, priced by orders. Below are the eight options, what each costs and what it can test, with a source and a date for every fact about another tool.
Facts about other tools checked from their public pages, the oldest on 2 Nov 2026. We make Benchmyrk, so every claim about anyone else names its source and the date we read it.
What to look for
What it can test
Pages and templates, whole themes, prices, shipping, checkout. Many apps keep price, shipping and checkout tests for their higher plans.
How it charges
By monthly orders, by site-wide visitors or by tested users, and what happens when you go over: some apps pause tests until you upgrade.
How price tests are set up
Whether you set them up yourself or the vendor's team builds an integration first, and whether there is a minimum term.
Where it runs
Liquid themes only, or also headless storefronts and sites outside Shopify.
What it judges a test on
Conversion rate alone, or revenue and profit per visitor, and whether it is safe to check results before the test ends.
How you can try it
The length of the free trial and whether it covers the tests you actually want to run.
The apps at a glance
Starting prices, where price tests sit and where each one runs. Every cell about another tool names its source.
Benchmyrk
Starting price
Launch from $14 every 30 days, priced by orders, with every feature on every plan.
Price tests
On every plan, set up yourself in the app, with no minimum term.
Where it runs
Shopify as a native app, and any other site with a script tag.
Intelligems
Starting price
Smart Content $69 a month at the lowest order tier; Unlimited, with every module, $349.
Source: Shopify App Store listing, read 2 Nov 2026
Price tests
In Smart Pricing or Unlimited, after a one-time integration its team builds, with a 3-month minimum.
Source: Intelligems pricing page, read 2 Nov 2026
Where it runs
Shopify only.
Source: Intelligems pricing page, read 2 Nov 2026
Shoplift
Starting price
Core $99 a month on the App Store, priced by site-wide visitors; Advanced $399; Pro $999.
Source: Shopify App Store listing, read 2 Nov 2026
Price tests
On Advanced and Pro, with up to 500 products in one test.
Source: Shoplift website, read 2 Nov 2026
Where it runs
Standard Shopify storefronts with Liquid themes; not headless storefronts.
Source: Shoplift documentation, read 2 Nov 2026
Elevate A/B Testing
Starting price
Basic $49 a month at up to 1,000 orders; Standard $99; Premium $499.
Source: Elevate pricing page, read 2 Nov 2026
Price tests
On Standard and Premium.
Source: Elevate pricing page, read 2 Nov 2026
Where it runs
A Shopify app on the Shopify App Store.
Source: Shopify App Store listing, read 2 Nov 2026
Convert
Starting price
Growth $399 a month, or $299 a month billed yearly, for 100K tested users a month.
Source: Convert pricing page, read 2 Nov 2026
Price tests
Its pricing page lists Shopify price testing.
Source: Convert pricing page, read 2 Nov 2026
Where it runs
Any site with a snippet, plus server-side SDKs.
Source: Convert website, read 2 Nov 2026
Visually
Starting price
$389 a month at 1,500 to 3,000 orders.
Source: Visually pricing page, read 2 Nov 2026
Price tests
Not mentioned on its pricing page.
Source: Visually pricing page, read 2 Nov 2026
Where it runs
Describes itself as a Shopify CRO platform.
Source: Visually pricing page, read 2 Nov 2026
VWO (now Wingify)
Starting price
Not published: each plan asks you to schedule a demo.
Source: Wingify pricing page, read 2 Nov 2026
Price tests
Listed as coming soon on its Shopify integration page.
Source: Wingify website, read 2 Nov 2026
Where it runs
Web, server-side and native mobile apps.
Source: Wingify website, read 2 Nov 2026
Shopify Rollouts
Starting price
In the Shopify admin: rollouts on Basic or higher, experiments on Grow or higher.
Source: Shopify Help Center, read 2 Nov 2026
Price tests
Smart Pricing experiments, in early access for US stores on Grow or higher, one at a time.
Source: Shopify Help Center, read 2 Nov 2026
Where it runs
Your Shopify store's theme, checkout and accounts, catalogs and discounts.
Source: Shopify Help Center, read 2 Nov 2026
| App | Starting price | Price tests | Where it runs |
|---|---|---|---|
| Benchmyrk | Launch from $14 every 30 days, priced by orders, with every feature on every plan. | On every plan, set up yourself in the app, with no minimum term. | Shopify as a native app, and any other site with a script tag. |
| Intelligems | Smart Content $69 a month at the lowest order tier; Unlimited, with every module, $349. Source: Shopify App Store listing, read 2 Nov 2026 | In Smart Pricing or Unlimited, after a one-time integration its team builds, with a 3-month minimum. Source: Intelligems pricing page, read 2 Nov 2026 | Shopify only. Source: Intelligems pricing page, read 2 Nov 2026 |
| Shoplift | Core $99 a month on the App Store, priced by site-wide visitors; Advanced $399; Pro $999. Source: Shopify App Store listing, read 2 Nov 2026 | On Advanced and Pro, with up to 500 products in one test. Source: Shoplift website, read 2 Nov 2026 | Standard Shopify storefronts with Liquid themes; not headless storefronts. Source: Shoplift documentation, read 2 Nov 2026 |
| Elevate A/B Testing | Basic $49 a month at up to 1,000 orders; Standard $99; Premium $499. Source: Elevate pricing page, read 2 Nov 2026 | On Standard and Premium. Source: Elevate pricing page, read 2 Nov 2026 | A Shopify app on the Shopify App Store. Source: Shopify App Store listing, read 2 Nov 2026 |
| Convert | Growth $399 a month, or $299 a month billed yearly, for 100K tested users a month. Source: Convert pricing page, read 2 Nov 2026 | Its pricing page lists Shopify price testing. Source: Convert pricing page, read 2 Nov 2026 | Any site with a snippet, plus server-side SDKs. Source: Convert website, read 2 Nov 2026 |
| Visually | $389 a month at 1,500 to 3,000 orders. Source: Visually pricing page, read 2 Nov 2026 | Not mentioned on its pricing page. Source: Visually pricing page, read 2 Nov 2026 | Describes itself as a Shopify CRO platform. Source: Visually pricing page, read 2 Nov 2026 |
| VWO (now Wingify) | Not published: each plan asks you to schedule a demo. Source: Wingify pricing page, read 2 Nov 2026 | Listed as coming soon on its Shopify integration page. Source: Wingify website, read 2 Nov 2026 | Web, server-side and native mobile apps. Source: Wingify website, read 2 Nov 2026 |
| Shopify Rollouts | In the Shopify admin: rollouts on Basic or higher, experiments on Grow or higher. Source: Shopify Help Center, read 2 Nov 2026 | Smart Pricing experiments, in early access for US stores on Grow or higher, one at a time. Source: Shopify Help Center, read 2 Nov 2026 | Your Shopify store's theme, checkout and accounts, catalogs and discounts. Source: Shopify Help Center, read 2 Nov 2026 |
Quick picks
Our reading of the facts on this page.
If you need
Price, offer and shipping tests on every plan, priced by orders
Look at
Benchmyrk
If you need
Price tests with an integration the vendor's team builds for you
Look at
Intelligems (Smart Pricing or Unlimited)
If you need
Theme and page tests on a Liquid theme
Look at
Shoplift, Benchmyrk, Elevate
If you need
Price tests on a small budget
Look at
Benchmyrk (from $14 every 30 days), Elevate (Standard, $99 a month at up to 1,000 orders)
If you need
Testing on headless storefronts or sites outside Shopify
Look at
Benchmyrk, Convert, Wingify
If you need
Theme or checkout experiments without another app
Look at
Shopify Rollouts (Grow plan or higher)
If you need
Recommendations and upsells next to your A/B tests
Look at
Benchmyrk, Visually
| If you need | Look at |
|---|---|
| Price, offer and shipping tests on every plan, priced by orders | Benchmyrk |
| Price tests with an integration the vendor's team builds for you | Intelligems (Smart Pricing or Unlimited) |
| Theme and page tests on a Liquid theme | Shoplift, Benchmyrk, Elevate |
| Price tests on a small budget | Benchmyrk (from $14 every 30 days), Elevate (Standard, $99 a month at up to 1,000 orders) |
| Testing on headless storefronts or sites outside Shopify | Benchmyrk, Convert, Wingify |
| Theme or checkout experiments without another app | Shopify Rollouts (Grow plan or higher) |
| Recommendations and upsells next to your A/B tests | Benchmyrk, Visually |
Each tool in short
What each one is, what it costs and what it tests, from its own pages.
Our product
Benchmyrk
An experimentation platform for ecommerce: a native Shopify app with page, template, theme, price, offer, shipping and checkout tests, and a script tag for any other site. Priced by orders, with every feature on every plan, heatmaps and session replay included. The money tests are built and tested on our own development store, but none has run on a live merchant store yet.
- Pricing
- Every feature on every plan, priced per store by net new orders and published: Launch from $14, Pro from $810 and Scale from $2,250 every 30 days; yearly about 10% off. Pro and Scale add services, not features.
- Free trial
- 14 days with every feature, price tests included, on Shopify, for stores with up to 5,000 orders a month.
- Test types
- More ways to test a store: A/B and A/B/n, split URL, multi-page, multivariate and auto-allocated tests on any site; price, offer, shipping, template, theme, checkout, Thank you page, merchandising and app impact tests on Shopify.
- Price tests
- Self-serve on every plan and every Shopify plan: you set them up in the app, with no integration project and no minimum term. Up to 50 products and 200 variants per test, a strike-through price per arm, bulk edits and spreadsheet import.
- Statistics
- Safe to check early: always-valid p-values for peeking, Bayesian and frequentist views, Holm correction, sample ratio checks, guardrails, optional CUPED, capping of unusually large orders, and your team's own visits left out.
- Platforms
- Works on Shopify as a native app and on any other site with one script tag, so you can test outside Shopify too. A server SDK for Node and edge runtimes is coming soon (not on npm yet).
Choose it if you want price, offer and shipping tests you set up yourself on any plan, judged on revenue and profit per visitor, on Shopify or any other site.
Intelligems
Its App Store headline: "A/B test prices, discounts, content, shipping, checkout, post-purchase, and more with AI."
Source: Shopify App Store listing, read 2 Nov 2026
- Platforms
- Built for Shopify; it states it doesn't run on other platforms.
Source: Intelligems pricing page, read 2 Nov 2026
- Pricing
- By monthly orders, in modules. At the lowest tier on the App Store: Smart Content $69 a month, Smart Merchandise or Smart Shipping $112.10, Unlimited (every module, price tests included) $349.
Source: Shopify App Store listing, read 2 Nov 2026
- Price tests
- Need a one-time integration its team builds for your store. Smart Pricing and the Unlimited plan carry a 3-month minimum, and the free trial doesn't cover Smart Pricing.
Source: Intelligems pricing page, read 2 Nov 2026
- Shipping and checkout
- Shipping rate tests need Shopify Advanced or Plus; checkout tests need Shopify Plus.
Source: Intelligems pricing page, read 2 Nov 2026
- After purchase
- Post-purchase upsells, out of beta since July 2026.
Source: Intelligems blog, read 2 Nov 2026
It fits if price, shipping and checkout tests are the point, you're happy for its team to build the price test integration, and a 3-month minimum on Smart Pricing or Unlimited is fine.
Shoplift
Its App Store headline: "Run A/B and price tests, personalize pages, and ship winners. See what lifts revenue and conversion."
Source: Shopify App Store listing, read 2 Nov 2026
- Pricing
- By site-wide monthly unique visitors. On the App Store: Core $99 a month, Advanced $399, Pro $999, less when billed yearly; a 14-day trial on each plan.
Source: Shopify App Store listing, read 2 Nov 2026
- Price tests
- On Advanced and Pro, with up to 500 products in one test.
Source: Shoplift website, read 2 Nov 2026
- Above the plan's visitors
- Tests pause until you upgrade or the usage resets at the next billing cycle.
Source: Shoplift pricing page, read 2 Nov 2026
- Platforms
- Built for standard Shopify storefronts with Liquid themes; headless storefronts such as Hydrogen or Next.js aren't supported.
Source: Shoplift documentation, read 2 Nov 2026
It fits if your store runs on a standard Liquid Shopify theme and your traffic stays inside a visitor tier, since tests pause above it.
Elevate A/B Testing
Its App Store headline: "All-in-one AB testing: optimize prices, shipping, themes, content and more to maximize store profit!"
Source: Shopify App Store listing, read 2 Nov 2026
- Pricing
- By monthly orders. At up to 1,000 orders: Basic $49 a month, Standard $99, Premium $499; yearly billing saves 40%; a 14-day trial on every plan.
Source: Elevate pricing page, read 2 Nov 2026
- Price, shipping and checkout tests
- On Standard and Premium. Theme tests are on every plan.
Source: Elevate pricing page, read 2 Nov 2026
- Multi-currency and subscriptions
- Its App Store listing puts subscription price tests on Standard and multi-currency price tests on Premium.
Source: Shopify App Store listing, read 2 Nov 2026
It fits if you want price tests at a low published price: they start on Standard, $99 a month at up to 1,000 orders; multi-currency price tests are on Premium.
Convert
A general A/B testing and personalization suite, installed with a snippet, with server-side SDKs for Ruby, Python, JavaScript, PHP, Android and iOS.
Source: Convert website, read 2 Nov 2026
- Pricing
- By monthly tested users. Growth $399 a month ($299 billed yearly) and Pro $599 ($420 yearly), each with 100K tested users a month; Enterprise on request; a 15-day trial.
Source: Convert pricing page, read 2 Nov 2026
- Shopify tests
- Its pricing page lists Shopify price testing, shipping testing and theme testing.
Source: Convert pricing page, read 2 Nov 2026
- Statistics and compliance
- Frequentist and Bayesian engines with SRM checks; lists SOC 2 Type 2 and ISO 27001, with data stored in Germany.
Source: Convert website, read 2 Nov 2026
It fits if you test on Shopify and other sites, need server-side SDKs, and paying by tested users suits your traffic.
Visually
Describes itself as "The Shopify CRO Platform, fueled by data and AI."
Source: Visually pricing page, read 2 Nov 2026
- Pricing
- By monthly orders: $389 a month at 1,500 to 3,000 orders and $599 at 3,000 to 5,000; a 14-day trial.
Source: Visually pricing page, read 2 Nov 2026
- What's included
- Unlimited A/B testing, personalization, a visual editor, and unlimited product recommendations and upsells. Its pricing page doesn't mention price tests.
Source: Visually pricing page, read 2 Nov 2026
It fits if you want personalization and product recommendations in one Shopify app and don't plan to test prices: its pricing page doesn't mention price tests.
VWO (now Wingify)
Web, server-side and native mobile app experimentation, with SDKs for more than ten languages and platforms.
Source: Wingify website, read 2 Nov 2026
- Company
- Wingify is the brand that brings VWO and AB Tasty together as one company.
Source: Wingify website, read 2 Nov 2026
- Pricing
- No published prices: each plan asks you to schedule a demo.
Source: Wingify pricing page, read 2 Nov 2026
- Free trial
- 30 days, no credit card required.
Source: Wingify website, read 2 Nov 2026
- Shopify price tests
- Its Shopify integration page lists product price A/B tests as coming soon.
Source: Wingify website, read 2 Nov 2026
- Security
- Lists SOC 2 Type II, ISO 27001, ISO 27701, ISO 27017, ISO 27018 and PCI DSS.
Source: Wingify website, read 2 Nov 2026
It fits if you run web, server-side and mobile app experiments in one suite and are happy to book a demo for a price; its Shopify page lists price tests as coming soon.
Shopify's own tools (Rollouts and Smart Pricing)
Rollouts, under Markets in the Shopify admin, schedules changes to your theme, checkout and accounts, catalogs and discounts, and can run them as an experiment against a control.
Source: Shopify Help Center, read 2 Nov 2026
- Plans
- Rollouts are on the Basic plan or higher; experiments need the Grow plan or higher.
Source: Shopify Help Center, read 2 Nov 2026
- What experiments report
- Theme experiments: conversion rate, bounce rate, reached-checkout and add-to-cart rates. Checkout experiments: checkout conversion rate. The metrics can't be customised.
Source: Shopify Help Center, read 2 Nov 2026
- Price experiments
- Smart Pricing A/B price experiments, in early access for US stores on Grow or higher: one at a time, up to 250 products, marked Conclusive at 95% confidence.
Source: Shopify Help Center, read 2 Nov 2026
It fits if you're on the Grow plan or higher and conversion rate is enough to judge a theme or checkout change, without revenue or profit per visitor.
Questions
What is the best A/B testing app for Shopify?
It depends on what you want to test. For price tests, Intelligems and Shoplift both offer them on higher plans and Elevate from its Standard plan; for theme and checkout experiments without another app, Shopify's Rollouts work on the Grow plan or higher. We make Benchmyrk and think it is the best fit for stores that want price, offer and shipping tests on every plan, priced by orders, so read our pick with that in mind.
Which Shopify A/B testing apps can test prices?
Benchmyrk on every plan; Intelligems in Smart Pricing or Unlimited, after an integration its team builds; Shoplift on Advanced and Pro; Elevate on Standard and Premium; and Convert's pricing page lists Shopify price testing. Wingify lists Shopify price tests as coming soon, and Shopify's own Smart Pricing experiments are in early access for US stores on Grow or higher.
Can I A/B test on Shopify without an app?
Yes, within limits. Shopify's Rollouts, under Markets in the admin, can run theme, checkout, catalog and discount changes as experiments against a control on the Grow plan or higher. Shopify's help pages list conversion rate, bounce rate, reached checkout and add to cart for theme experiments, and the metrics can't be customised.
How did you choose and check these apps?
We picked apps that test on Shopify and publish what they do, and read each one's own pricing page, documentation and Shopify App Store listing. Every fact names its source and the date we read it, and we re-check them every 90 days. We make Benchmyrk, so we never state anything about another app that we couldn't read on its own pages.
Try it on your own store.
We'll go through what you test today and whether Benchmyrk fits, on demo data. Or install the Shopify app and try it yourself.
Book a demo